A quick Google search for “how much of the buyer’s journey is digital?” brings up a range of perspectives. The most...
How Much of the Buyer’s Journey Is Digital (And What It Means for Content)
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Articles
Content Amplification: Why Plan for Promotion From the Start
Creating high-quality content takes a lot of time and research. So why put all that effort in without a clear...
Selling the Value of Content Marketing to the C-Suite
Heading into 2023, one in six marketers said their biggest challenge would be to secure, gain, and retain stakeholder...
Our Perspective on AI Content
We’re no longer on the cusp of an AI revolution in content marketing — it has well and truly arrived. Three out of...
Content Marketing ROI: Can You Really Prove Content’s Value?
It seems we all implicitly understand the value of high-quality content. According to SEMRush, an astonishing 97% of...
Content Marketing for Hospitals: How to Reach & Engage Online Audiences
The “consumerization” of healthcare in the US is far from a new trend. But it’s having an increasingly significant...
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